CSA Medical

CSA Rebrand and Marketing Campaign

Branding/Corporate Identity, Environmental Graphics/Signage, Online Communications/Website, Print Collateral, Trade Show Graphics

Challenge: CSA Medical is a privately held start up device company that develops and manufactures the truFreeze System, a proprietary interventional platform. This groundbreaking technology enables the delivery of cryogen (liquid nitrogen) to flash freeze and destroy malignant and benign tissue inside the body. WDW was challenged to reinvigorate the brand as the company moves forward with a new vision, leadership and market opportunities.

Solution: WDW developed an overarching brand strategy encompassing CSA Medical’s corporate identity and its flagship product, truFreeze. In close collaboration with the CSA Medical team, WDW identified key differentiators with which to leverage their distinctive technology. The new identity provides increased coherence and reflects the values, objectives and qualities that make CSA Medical and truFreeze innovative pioneers for selectively freezing and ablating malignant and benign tissue.