State Street Corporation

CSR Annual Report

Print Collateral

Challenge: Many people think that all annual reports are alike. But this had a unique challenge. To effectively communicate State Street Corporation's Corporate Social Responsibility initiatives to shareholders while integrating the State Street Corporate brand. The broad-based initiatives involved multiple areas of involvement, yet we needed to keep the story unified.

Solution: Partnering with State Street's marketing and design team, we began with State Street CSR's brand heritage, then added a fresh perspective. Bold photography, charts illustrating key financial data, and headlines that reinforced State Street's mission, goals and success told the story clearly and compellingly.

Result: The annual clearly communicated the State Street CSR's diverse activities, precisely charted their progress and illustrated what that progress meant to the bottom line.